In this story
INTERSPORT Australia is part of the world's largest sporting retail group. With 80+ stores across Australia, INTERSPORT has every sporting good item you need, for every Australian sport. Like many retailers in 2024, INTERSPORT has faced and been forced to overcome - significant challenges, from rising carrier costs to changing customer expectations. However, with the help of Shippit, and omnichannel solution provider stockinstore, INTERSPORT has transformed its operations.
The challenge
With over 75% of INTERSPORT's stores located in regional Australia, streamlining the fulfilment process became crucial. Regional and remote deliveries make up a significant portion of INTERSPORT’s online orders, making it essential to manage logistics efficiently while ensuring timely deliveries. As the company expanded, the need to optimise stores as fulfilment centres grew, with a focus on reducing delivery times and costs. Serving a nationwide customer base, particularly in regional areas, meant that optimising last-mile delivery was key to improving overall customer satisfaction.
The solution
INTERSPORT utilises Shippit’s platform to automatically select the most cost-effective carrier for each order, while stockinstore’s solutions drive the Ship from Store (with Order Management System) and Click & Collect services. This integration allows INTERSPORT to offer a wider range of products across its 80+ stores, allocate orders to the nearest location, and transfer stock between stores when needed, providing added convenience for online shoppers. As a result, INTERSPORT has been able to accelerate delivery times and reduce fulfilment costs.
This omnichannel approach has been a game-changer for INTERSPORT, which seamlessly bridged its online and physical presence, while offering flexible shopping options like Click & Collect.
The results
- Regional and Cost-Efficient Delivery: As a regionally focused business, INTERSPORT benefits from Shippit’s multi-carrier options, which help them offer the most cost-effective and efficient delivery to customers, both in-store and online.
- Insights and Data: Shippit Insights enabled INTERSPORT to make data-driven decisions across its fulfilment operations. By analysing carrier performance, delivery times, and cost trends, INTERSPORT has optimised its delivery network. This data has been instrumental in helping INTERSPORT refine its logistics strategy, allowing it to scale as it expands its store network and customer base across Australia.
- Enhanced Efficiency in Fulfilment: Shippit has automated much of the manual order fulfilment process, allowing stores to focus on processing orders instead of carrier selection. This has significantly increased operational efficiency.
- Omnichannel Experience: Using Shippit and stockinstore together has enabled INTERSPORT to offer a true omnichannel experience, allowing customers to find stock in local stores and fulfil orders from those stores, reducing delivery times and enhancing the customer experience.
“We’ve seen significant growth in our online sales, and a primary driver of this is the efficiencies we’ve created with Shippit and stockinstore."
- Ben Wapling, Head of Marketing & Digital at Intersport Australia
What’s Next for INTERSPORT?
Looking ahead, INTERSPORT is focused on enhancing customer experience and expanding delivery offerings. With Shippit and stockinstore, the retailer is preparing to introduce additional services, such as same-day and priority deliveries, to meet its customers’ growing demands.
“We’ll continue to invest in improving our fulfilment capabilities and expanding our store network, so we can offer even faster and more flexible delivery options to our customers.”
- Ben Wapling, Head of Marketing & Digital at Intersport Australia
With Shippit and stockinstore by its side, INTERSPORT is well-positioned to thrive in the competitive retail landscape, delivering reliably and efficiently across Australia, no matter the season.
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