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Finishing the last mile strong is not exclusive to running. Here’s why getting your last mile delivery strategy is important.
Last mile delivery is the final leg of the delivery process, from the distribution centre or warehouse to the customer’s doorstep. It’s often considered the most critical and challenging part of the delivery process, as it involves navigating traffic, complex metropolitan environments, and dealing with customers’ unique needs and preferences.
Despite the challenges, getting your last mile delivery strategy right is crucial for the success of your business.
Here are a few reasons why:
1. Increased customer satisfaction across last mile delivery
With the rise of e-commerce, customers have come to expect fast, reliable delivery. If your last mile delivery strategy is not up to par, it can lead to frustrated customers and negative reviews. On the other hand, if your last mile delivery is efficient and reliable, it can lead to increased customer satisfaction and loyalty.
2. Cost savings with delivery tracking
Last mile delivery can be a significant expense for businesses. By optimising your last mile delivery strategy, you can reduce costs and increase efficiency, which can ultimately lead to more profits.
3. Last mile delivery is your competitive advantage
In today’s fast-paced, highly competitive market, businesses need to find ways to differentiate themselves. A strong last mile delivery strategy can give you a competitive edge over your rivals and set you apart from the competition.
3. Maximise the flexibility of last mile delivery
In today’s fast-paced, highly competitive market, businesses need to find ways to differentiate themselves. A strong last mile delivery strategy can give you a competitive edge over your rivals and set you apart from the competition.
One quick tip: With the increasing trend of online shopping and home delivery, businesses need to be flexible in their last mile delivery strategy. Different customers have different preferences, so businesses need to be able to provide choice to their customers. Multiple delivery options, such as same-day delivery, scheduled delivery, and more is a great way to guarantee your meeting customer expectations for fast, free, and reliable delivery choices.
As consumers increasingly running towards ecommerce for all their shopping needs, speedy fulfilment and distribution are no longer a ‘nice to have’.
By investing in a strong last mile delivery strategy, businesses can reap the rewards and stay ahead of the competition. But remember, getting your last mile right is a marathon and not a race. No one is going to get it right in one day, but making a concerted effort to improve it will help your business reap the reward.
Ready to run a quick health-check on your last mile delivery strategy? Check out how Shippit can help.
